San Francisco Bay Area + Connecticut

Inbound Content Marketing

We’re a Bay Area-based Hubspot Partner Agency that works with clients to build long-term, growth-producing marketing equity through custom, smartly implemented inbound marketing initiatives.

Husbpot Partner Agency in The San Francisco East Bay

A Hubspot Partner Agency

You’re likely already familiar with inbound.

Based on our own analytics, the majority of our prospective customers who end up on this page are well versed in the concepts behind inbound marketing and struggle more with the implementation and content production than the method.

So, as you probably know already, inbound is a marketing approach that leverages content to attract your ideal customers, converts them to leads to fill your pipeline and then moves those leads through the buying process until they become revenue-producing clients.

The Process

The basic stages of inbound content marketing

More Granular

How Inbound Marketing Unfolds

Onboarding, brand discovery, set goals & project kick-off

Our goal is to work as an extension of your team -- getting intimately familiar with what makes you special, what success looks like and allowing both of our teams to understand the resources at our disposal.

Detailed buyer personas and map the buyer’s journey

Pairing detailed personas with the sales & buying process helps ensure every future piece of content is targeting your audience at a specific stage in their journey to becoming a customer. We create content with purpose.

Research your industry, clients, and competitors

The classic SWOT (strengths, weaknesses, opportunities & threats) analysis paired with detailed keyword research and digital ecosystem benchmarking helps identify the low-hanging fruit and the long-term gameplan.

Lay out the short & long-term strategy as a road map

From big-picture plans to granular lead funnels, we map a long-term game plan (typically 12 months+) and pair that with an initial series of "sprints" (30-60-90 day action plans), including rolling content calendars & production schedules.

Gain marketing & sales stakeholder adoption

It's easy to get tunnel vision on the marketing side, but sales enablement and adoption is critical to the program's success. We work with your team to identify & implement the customizations needed to gain that adoption.

Develop content with purpose & intent

Video production, short & long-form articles, eBooks, white papers & more -- we create on-message content your target audience wants & needs at different stages of their buyer's journey. Then we put it in the places that audience will find it.

Implement, test & refine your lead funnels & flow

Landing pages, calls-to-action, forms, appointment scheduling, email nurturing and more -- we put the tools in place to capture the info that allows you to convert, retarget and ultimately, close those leads.

Automate repeatable tasks & lead flow for efficiency

By implementing automation where it makes sense, we create efficiency throughout your entire marketing & sales organizations -- allowing your team to focus on closing new customers when they're ready to be closed.

Why we love Hubspot

And that’s where Hubspot comes in…

Many clients we’ve worked with were working with a piece-mealed approach.  They had their website and other digital properties.  Some were using a CRM platform.  Many were using things like MailChimp or Constant Contact for email.  Most had a smattering of other ad-hoc processes and tools — things like Hootsuite for social media management, platforms like Lead Pages for landing page development and a billion other tools — all pieced together to make something that maybe, sorta, kinda worked.

If you’re reading this, you’ve probably already come to the conclusion that maybe, sorta, kinda works simply isn’t getting you where you want to go and/or you’re spending so many resources managing it that your ROI is suffering as a result.

Hubspot is a scalable platform that pulls the vast majority of your marketing & sales development needs under one roof and it’s a heck of a lot easier to manage than the myriad of individual platforms you may have been using previously.

  • A CRM platform, custom fit to your needs

  • Intuitive email marketing (think replacement for Mailchimp or Constant Contact) that automatically syncs with that CRM

  • Deep Marketing Automation tools that creates incredible efficiencies for execution and management of campaigns

  • Appointment & Calendar integrations to eliminate vast amounts of prospect and client back-and-forth

Inbound Marketing

A ground-level look at ways we work with our clients.

There are going to be recurring pieces with any project, but there's very rarely a standardized recipe to get you from where you are to where you want to go.  The 4S Design Studio team works across the trifecta of creative, technical and analytical disciplines to plan and execute digital marketing strategies that work and that are measured quantitatively.

Discovery & Strategy
  • State of the Union Analysis
  • Strategic Planning
  • Buyer Personas & Journey Mapping
  • Keyword & Market Research
  • Process Mapping
  • Production Planning
Structural & Lead Processes
  • CRM Implementation & Customization
  • Marketing Automation Workflows
  • Sales/Marketing Synergy
  • Sales Communication Sequences
  • Lead Scoring
Digital Design & Development
  • Wireframes & Prototypes
  • Web Design & Development
  • Landing Pages
  • Information Flow
  • User Experience
  • Back-end Site Improvements
Content & Communications
  • Copywriting
  • Marketing Materials
  • Photography & Video
  • Infographics
  • Campaign Development
  • Social Media Management
SEO, SEM & Social Media
  • Keyword Research
  • Link Strategy & Execution
  • Google/Bing Ecosystem Management
  • Paid Search & Display
  • Paid Social
Data Analytics
  • KPI Reporting
  • Rank Tracking
  • Google Analytics & Tag Manager
  • Conversion Tracking & Optimization
  • Competitor Analytics