In the food packaging and processing space, size matters. Koru Pacific is an organic certified packaging company based in California’s Central Valley. They help companies small & large take everything from pancake mix to chewable veterinary supplements (and a whole lot in between) and put those products into a wide range of different packaging: bottles, jars, pouches, bags, cans & more.
How We Contributed
“You guys did such an amazing job. We were looking at a few different ways to allocate our marketing budget and we clearly made the right choice. Thank you.”Kerri SanfordPresident - Koru Pacific Packaging
When the Koru team approached ours, we were charged with helping them position themselves in the domestic market as THE organic copacker who perfectly fit a “not-too-big/not-too-small” target audience. And then, we needed to identify where the short-term and long-term opportunities were to reach that audience in a way that would drive new client leads and help them grow their business.
The good news is, the folks at Koru Pacific are this amazing group of New Zealand-born packaging experts who have a great facility and legitimately are a perfect fit for their target audience. The bad news is, all they had in place to tell this story was a 5-year old, DIY website with really thin content and a few cell phone quality product shots.
What We Started With
How We Got There
Their original logo was a DIY version that was effectively a copy & paste logomark over a Copperplate font. Since we didn’t have hi-res version or any of the original design files, we opted to rework the logo to a more modern, professional look that would give us a lot more flexibility moving forward.
We also found that while we had a large selection of finished products that we could photograph, the differences in branding between their clients was creating a lack of continuity across their packaging categories. Our solution was to develop our own Koru Organics brand that we’d use on composite packaging mockups throughout the site.
Photography & Video
We ran a couple rounds of photography – one focused on stills of their facility including some texture shots and a second focused on video of the production process. These provided some foudnational visuals during the site design and would provide a library of assets to revert back to once additional content and social media initiatives got under way.
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