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Search Engine Optimization (SEO)

Gamification of SEO

By September 7, 2019October 21st, 2019No Comments

You know what I like most about SEO?

It’s the gamification of the process and the black & white nature of the results.

Maybe you’re into video games, or you were at one point. Maybe you’ve thrown a few quarters into a pinball machine. Regardless of how you connect with my analogy, the SERPs are the leaderboard and I really enjoy breaking onto the podium.

I get really (perhaps overly) excited for MOZ and other SEO reports. I get almost as excited seeing the fruits of my labor in those reports as I did dominating my brothers at Street Fighter II back in the early ’90s.

In short, I get a lot of joy and validation out of figuring out how to get the needle to move and then twisting the knobs and hitting the buttons to see how far we can push it – especially against entrenched, high-budget competition.

The SERPS are the leaderboard and I really enjoy breaking onto the podium.

When working with a new SEO clients, especially SMB clients, the most common question we get is some version of, “How long is this going to take?”

The short answer is that it should never stop, but the tried-and-true processes we use allow us to create data-backed assumptions, test those assumptions methodically and tell you, generally within a few weeks, if those assumptions were correct. Within 6 months, we’re going to be able to tell/show you a great, personalized story about the value of process-based SEO.

That doesn’t mean in 6 months you’ll be sitting atop the leaderboard for all of your target keywords & search phrases, but by about the 6-month mark, you should see a very defined trend in your search positions and you should have some early wins – either around specific long-tail keywords or mappack placement for more localized clients.

A screenshot from SEO MOZ showing a 200% increase in search visibility
Steve Forcash

Steve Forcash leads a team of digital marketing professionals in The San Francisco Bay Area through 4S Design Studio – a Hubspot Partner & Inbound Content Marketing agency.